Scenario - Mirkhani Mining Supplies
Mirkhani Mining Supplies is the industry leader in the production of underground mining equipment.The company has its headquarters in South Africa and has been in operation there since its inception in 1987.Mirkhani is known worldwide for the safety features it incorporates in its equipment.This company conducts its operations with the safety of the underground miner as its guiding objective.
Mirkhani Mining was recently called in to respond to the latest mine accident in China.Mirkhani not only provides safe mining equipment,it also makes superior mine rescue equipment.The company will be receiving a global award for freely rendering the use of its rescue equipment to China during a mine collapse.Mirkhani Mining Supplies will be recognized around the globe as saving the lives of forty underground miners in China.The company states,"Saving those lives is better than receiving a billion dollars for mining machinery."
-As the growth of Mirkhani Mining Supplies has taken place,which one of the following is least likely to be a step it has taken in its international advancement?

Question

Quizplus · Accepted Answer

The scenario mentions that Mirkhani Mining Supplies is already an industry leader in its home country of South Africa, implying that it has already implemented advanced marketing techniques for its products. Therefore, it is least likely that the company would focus on further developing marketing techniques within its home country as it expands internationally. Instead, it is more likely that the company would focus on developing an export division, collaborating between the sales and export divisions, adapting its products to better fit the needs of its international customers, and establishing an international division.