are corporations that are engaged in cause marketing.

Question

Quizplus · Accepted Answer

Corporations engaged in cause marketing are typically referred to as commercial co-venturers. These are companies that partner with a nonprofit organization and pledge a certain percentage of their profits from a particular product or service to be donated to the partnering nonprofit. This is a form of cause marketing, where a for-profit company aligns itself with a charitable cause to help promote its own products or services while also generating positive social impact. Joint ventures, partners, and promoters are not specific terms related to cause marketing.

Are Corporations That Are Engaged in Cause Marketing