Successful partnerships have logic to them, and a nonprofit seeking a corporate sponsor needs to think in terms of the company's:

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When seeking a corporate sponsor, it is important for a nonprofit to think in terms of the company's interests and goals. A successful partnership should benefit both parties and align with their respective missions and objectives. Thinking about the company's financial portfolio may also be relevant in negotiations, but ultimately the focus should be on creating value for both the nonprofit and the sponsor. The dress policy and health benefits of the company or their popularity among staff and volunteers are not directly relevant to the partnership.

Successful Partnerships Have Logic to Them, and a Nonprofit Seeking