In campaigns, prospects are solicited in a planned sequence beginning with those closest to the organization and the most promising prospects, proceeding later to those who are less related or who are deemed to have less financial potential. This is known as:

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The planned sequence of soliciting prospects beginning with those closest to the organization and the most promising, and proceeding later to those who are less related or who have less financial potential is known as sequential fundraising.

In Campaigns, Prospects Are Solicited in a Planned Sequence Beginning