Organizations can adjust the marketing mix to differentiate themselves from others and position themselves in a unique , gaining an advantage over other organizations or alternative activities with which they may compete.
A) brand
B) marketing niche
C) price position
D) market slot

Question

Quizplus · Accepted Answer

The term "marketing niche" refers to a specific area or segment of the market that an organization focuses on serving. By differentiating themselves and positioning themselves uniquely within their chosen niche, they can gain an advantage over competitors who are competing for the same customers. Options A, C, and D are not incorrect, but they are not as closely related to the concept of market differentiation through the marketing mix as option B.

Organizations Can Adjust the Marketing Mix to Differentiate Themselves from Others