These objective measures include age, gender, race, income, and geography.
A) Personal attributes
B) Demographic variables
C) Behavioral measures
D) Target audiences

Question

Quizplus · Accepted Answer

Demographic variables are objective and measurable characteristics of a population or sample, including age, gender, race, income, and geography. These variables can be used to segment and target audiences for marketing and advertising efforts. Personal attributes, behavioral measures, and target audiences may also be used in marketing, but they are not synonymous with demographic variables.

These Objective Measures Include Age, Gender, Race, Income, and Geography