A relationship established between a nonprofit organization and a private sector corporation to build stakeholder engagement is referred to as:
A) commercial marketing.
B) product marketing.
C) cause marketing.
D) corporate marketing.

Question

Quizplus · Accepted Answer

Cause marketing is a type of marketing in which a nonprofit organization partners with a private sector corporation to build stakeholder engagement by promoting a social or environmental cause that both the organization and the corporation support. This type of partnership can lead to increased awareness, positive brand association, and tangible benefits for the cause being promoted.

A Relationship Established Between a Nonprofit Organization and a Private