A nonprofit board of directors wants to ensure they has developed a public response stating it was not involved in a scandal as is being falsely reported. The board is applying which variable of Coombs' Situational Crisis Communication Theory.
A) Its responsibility for the crisis.
B) Its reputation prior to the crisis.
C) Its position as a victim of the crisis.
D) Its sympathy for the crisis.

Question

Quizplus · Accepted Answer

The board is applying the victim variable of Coombs' Situational Crisis Communication Theory by positioning themselves as the innocent party in the scandal that is being falsely reported.

A Nonprofit Board of Directors Wants to Ensure They Has