________ uses the latest information technology that allows organizations to maintain intense communication with customers as well as to gather and utilize data regarding the customers' needs and preferences.
A)CRM
B)VCM
C)TQM
D)SCM
E)CIM

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) is the process that uses the latest information technology to maintain intense communication with customers as well as gather and utilize data regarding the customers' needs and preferences. VCM (Vendor/Customer Management), TQM (Total Quality Management), SCM (Supply Chain Management), and CIM (Computer Integrated Manufacturing) are not directly related to maintaining communication with customers and gathering their data.

________ Uses the Latest Information Technology That Allows Organizations to Maintain