Omnisciacom,an Online Bookstore,compiles a Significant Amount of Information Regarding the Preferences

Omniscia.com,an online bookstore,compiles a significant amount of information regarding the preferences and needs of its customers.Whenever a regular customer visits the Website to purchase a book,Omniscia makes recommendations based on the customer's previous choices.This is an example of ________.

A) internal customer management
B) customer relationship management
C) value chain management
D) total quality management
E) supply chain management