Mickey Juices Co.,well-known for its fruit juices with catchy names,has recently signed an agreement with Meridian Books Ltd.According to this agreement,Mickey Juices Co.has an outlet at each Meridian store.This agreement has led to an increase in profits for both the companies,as sales of both have increased.This is an example of a ________.
A)boundaryless organization
B)joint venture
C)cross-functional team
D)strategic alliance
E)co-operative structure

Question

Quizplus · Accepted Answer

This is a strategic alliance where both companies benefit from the collaboration and increase in sales.