Businesses or products with high-market shares in low-growth markets are referred to as ________ in the BCG Matrix.

Name: Businesses or products with high-market shares in low-growth markets are referred to as ________ in the BCG Matrix.
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Question

Quizplus · Accepted Answer

Cash cows have high market shares in low-growth markets because they have already established themselves and do not require much investment. They generate stable cash flows that can be used to support other products or businesses with higher growth potential.

Businesses or Products with High-Market Shares in Low-Growth Markets Are