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Lucy IncSells a Range of Premium Confectionery Products

Question 88

Multiple Choice

Lucy Inc.sells a range of premium confectionery products.Although Lucy's products are priced a little higher than those of its competitors,its customers are ready to pay for its unique flavours.Lucy Inc.uses the ________ strategy to gain an advantage over its competitors.


A) cost leadership
B) stuck-in-the-middle
C) focused cost leadership
D) differentiation
E) co-opetition

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