Neptune Is a New Company in the Laundry Detergent Market,which

Neptune is a new company in the laundry detergent market,which already has many competitors.Researchers at Neptune have devised a new,cost-efficient formula for manufacturing detergents that has made it possible for Neptune to charge less than its competitors and still make a profit.The strategy used by Neptune is that of ________.

A) cost leadership
B) stuck-in-the-middle
C) focused differentiation
D) differentiation
E) co-opetition