Cesar,the marketing manager at Benson and Bros.,wants to check if the latest marketing campaign was successful in increasing the sales of PCs for the company.Which of the following steps must he take to measure the sales performance?
A)Determine where he stands vis-à-vis objectives
B)Define the objectives
C)Develop premises regarding future conditions
D)Evaluate results and revise plans if needed
E)Analyze alternatives and make a plan

Question

Quizplus · Accepted Answer

In order to measure sales performance, Cesar needs to evaluate the results of the marketing campaign and compare them to the sales data from before the campaign. This will allow him to determine if there was an increase in sales and if the campaign was successful. He may need to revise plans if the results are not as expected. The other options are important steps in the marketing process, but are not directly relevant to measuring sales performance.

Cesar,the Marketing Manager at Benson and Bros