An American executive goes to Yemen to finalize a business deal.He hands over his documents to his Yemeni host with his left hand,which Muslims consider unclean.Moreover,he refuses to accept the dry fruits that he is offered,a behavior that deeply offends his host.As a result,the American loses the business deal to his Australian counterpart who was better versed in Yemeni ways.The lack of understanding of ________ is most likely to have resulted in the loss of business for the American executive.

Question

Quizplus · Accepted Answer

The American executive's lack of understanding of Yemeni culture and customs (such as using the left hand and refusing hospitality) is most likely to have resulted in the loss of business deal. Understanding the local culture and customs is important in any business transaction, especially when it involves different cultural backgrounds.

An American Executive Goes to Yemen to Finalize a Business