Starship Inc.,an automobile manufacturer,developed a new car model.The firm worked on identifying the strengths and weaknesses of the new model,the costs that would be incurred in its manufacture,and its target markets.Which of the following steps of the innovation process was the firm involved in?

Question

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The firm was involved in assessing the new car model by identifying its strengths and weaknesses, costs and target markets. This step is a part of the evaluation and feasibility stage of the innovation process.