Which of the following is true of reverse innovation?

Question

Quizplus · Accepted Answer

Reverse innovation refers to recognizing innovations that originate in diverse settings or locations and then incorporating them into products or services for other markets. Option A is incorrect as reverse innovation involves recognizing innovations from lower levels or diverse settings rather than higher organizational levels. Option B is incorrect as it focuses on identifying innovations in new or emerging markets. Option D is incorrect as it can involve a lack of complete information, but it is not a defining characteristic. Option E is incorrect as it is a general principle of innovation management, not specific to reverse innovation.

Which of the Following Is True of Reverse Innovation