Multidomestic corporations reflect the ________.
A) ethnocentric attitude
B) polycentric attitude
C) geocentric attitude
D) xenophobic attitude

Question

Quizplus · Accepted Answer

Multidomestic corporations reflect the polycentric attitude, which means that they adapt their products and services to the local market's specific needs and preferences. They decentralize decision-making power to local managers, who have a better understanding of the local market conditions and cultural differences. This approach contrasts with the ethnocentric attitude, which assumes that the parent company's way of doing business is superior and applies the same standards worldwide. The geocentric attitude seeks a balance between local responsiveness and global integration, while the xenophobic attitude rejects foreign influences and favors protectionism.

Multidomestic Corporations Reflect the ________