Which of the following is a multinational corporation that tailors marketing strategies to the host country's unique characteristics?
A) borderless organization
B) global company
C) multidomestic corporation
D) transnational organization

Question

Quizplus · Accepted Answer

Multidomestic corporations are organizations that adapt their marketing strategies to the unique characteristics of the host country. These companies have a decentralized structure, with decision-making power given to local subsidiaries. This allows them to respond quickly to changes in local markets and consumer preferences. Global companies, on the other hand, tend to have a centralized structure and a standardized approach to marketing across all countries. Transnational organizations seek to balance both global and local considerations in their marketing strategies. Borderless organizations are those that operate completely without borders, which is not necessarily related to tailoring marketing strategies to the host country.

Which of the Following Is a Multinational Corporation That Tailors