In ________, a company grows by combining with competitors.
A) concentrated integration
B) horizontal integration
C) vertical integration
D) lateral integration

Question

Quizplus · Accepted Answer

Horizontal integration refers to a company's growth by acquiring or merging with competitors who offer similar products or services. This allows the company to expand its market share and gain a competitive advantage by eliminating competition. Concentrated integration refers to a company's acquisition of suppliers or distributors, while vertical integration involves acquiring businesses involved in different stages of the supply chain. Lateral integration is a term that is not commonly used in business and does not refer to a specific type of integration.

In ________, a Company Grows by Combining with Competitors