In the Boston Consulting Group (BCG) matrix, a business unit that has a low anticipated growth rate but a high market share is known as a ________.
A) cash cow
B) star
C) dog
D) question mark

Question

Quizplus · Accepted Answer

A business unit that has a low anticipated growth rate but a high market share is known as a cash cow in the BCG matrix. Cash cows are mature, established products or businesses that generate substantial profits with little investment needed for their continued success.

In the Boston Consulting Group (BCG) Matrix, a Business Unit