In the BCG matrix, a ________ enjoys a high anticipated growth rate and a high market share.
A) question mark
B) star
C) cash cow
D) dog

Question

Quizplus · Accepted Answer

In the BCG matrix, a star represents a business unit or product that has a high anticipated growth rate and a high market share. This means that it has the potential to generate a lot of revenue and profits due to its strong market position and expected growth in the market. Stars typically require a significant amount of investment to maintain and grow their market share, but they have the potential to become cash cows in the future if they continue to grow and dominate their market.

In the BCG Matrix, a ________ Enjoys a High Anticipated