Managers should "milk" cash cows for as much as they can, limit any new investment in them, and use the large amounts of cash generated to invest in ________ and ________.
A) dogs; stars
B) cash cows; dogs
C) stars; question marks
D) question marks; dogs

Question

Quizplus · Accepted Answer

According to the BCG Matrix, a cash cow is a product/brand that has a high market share in a low-growth market. Therefore, it is suggested to use the generated cash to invest in products with high growth potential, which are the stars, and in the question marks, which are products with potential but uncertain success, to turn them into stars. Dogs, on the other hand, have low market share in a low-growth market and are generally recommended to be phased out or divested.

Managers Should "Milk" Cash Cows for as Much as They