Stars, one of the four business groups in the BCG matrix, are characterized by low growth and high market share.

Name: Stars, one of the four business groups in the BCG matrix, are characterized by low growth and high market share.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Stars are characterized by high growth and high market share, not low growth. The term "stars" refers to products or services that have high market share in a high-growth market, and therefore have the potential to become cash cows in the future.

Stars, One of the Four Business Groups in the BCG