A company that competes by offering unique products that are widely valued by customers is following a ________.
A) leadership strategy
B) differentiation strategy
C) focus strategy
D) functional strategy

Question

Quizplus · Accepted Answer

A differentiation strategy involves offering unique products or services that are highly valued by customers, which is exactly what the company in the given scenario is doing. A leadership strategy involves being the first or dominant player in a market, a focus strategy involves targeting a specific niche or segment of the market, and a functional strategy involves optimizing the performance of a specific business function within a company. None of these strategies align with the scenario given in the question.

A Company That Competes by Offering Unique Products That Are