Which of the following strategies involves a cost advantage or a differentiation advantage in a narrow segment?
A)niche strategy
B)focus strategy
C)functional strategy
D)leadership strategy

Question

Quizplus · Accepted Answer

The focus strategy involves targeting a narrow segment of the market and competing based on either cost advantage or differentiation advantage. The niche strategy is very similar to the focus strategy, but it involves targeting a smaller, even more specific segment of the market. The functional strategy focuses on specific functional areas of the business, while the leadership strategy involves striving to be the best in the industry across all segments.

Which of the Following Strategies Involves a Cost Advantage or a Differentiation