A ________ firm uses both online and traditional stand-alone locations.
A) first mover
B) clicks-and-bricks
C) focuser
D) brick-and-mortar

Question

Quizplus · Accepted Answer

A clicks-and-bricks firm refers to a company that has a presence both online and offline, using both traditional brick-and-mortar locations and an e-commerce platform. This allows them to cater to customers who prefer either shopping channel and increase their potential customer base.

A ________ Firm Uses Both Online and Traditional Stand-Alone Locations