A manager who wishes to be successful in international business should avoid a(n) ________ attitude.
A) multicultural
B) multiracial
C) ethnocentric
D) geocentric

Question

Quizplus · Accepted Answer

An ethnocentric attitude is one that sees one's own culture as superior and judges other cultures based on one's own cultural values and beliefs. This can be detrimental to success in international business as it may lead to misunderstandings and a lack of respect for other cultures. Multicultural and multiracial attitudes are positive and promote diversity and inclusion, while a geocentric attitude takes into account both the local and global context of a business. However, out of the given choices, C is the best answer as it directly contradicts the requirements for success in international business.

A Manager Who Wishes to Be Successful in International Business