Harley Davidson makes motorcycles but in its retail stores it also sells clothing,motorcycle accessories,jewelry,and many related products made by other companies.Harley Davidson is engaging in ________.

Question

Quizplus · Accepted Answer

Harley Davidson is engaging in licensing, where they allow other companies to produce and sell products under their brand name, while still maintaining control over the use of their trademark.

Harley Davidson Makes Motorcycles but in Its Retail Stores It