A cell phone maker has created a digital platform that allows it to directly interact with its customers.Customers are allowed to post their ideas regarding the features they want in the phones that the company plans to launch.What is this process of interaction between the company and its customers called?
A)open innovation
B)strategic partnership
C)joint venturing
D)customer relationship management

Question

Quizplus · Accepted Answer

This process of interaction between the company and its customers is called open innovation, where the company is allowing external sources like customers to contribute to the development process of their products.

A Cell Phone Maker Has Created a Digital Platform That