ABC Corp.decides to enter the cell phone market.Before launching its new handset,it creates a digital platform which allows the general public to post their ideas and opinions about the features they want in the new phone.In this scenario,the company is ________.
A)forming a joint venture
B)creating a boundaryless organization
C)promoting open innovation
D)forming a strategic partnership

Question

Quizplus · Accepted Answer

By allowing the general public to post their ideas and opinions about the features they want in the new phone, ABC Corp. is promoting open innovation. This means that the company is willing to take ideas from outside of its organization to create a better product.

ABC CorpDecides to Enter the Cell Phone Market