Which of the following are considerations in determining a target selling price?
i. Customer expectations
ii. Competitors' actions
iii. Product cost
iv. Strategic objectives
A) i, ii and iii
B) ii, iii and iv
C) i, iii and iv
D) i, ii and iv

Question

Quizplus · Accepted Answer

Customer expectations and competitors' actions are important factors to consider in determining the target selling price as they can influence the demand for the product. Product cost is also a crucial consideration as it determines the minimum price at which the product can be sold while still covering costs. Strategic objectives are also important as they can affect the pricing strategy chosen, such as whether to focus on market share or profitability. Therefore, options i, ii, and iv are all important considerations in determining a target selling price.

Which of the Following Are Considerations in Determining a Target