Which of the following set of measures are appropriate in monitoring 'customer retention'?

Question

Quizplus · Accepted Answer

Customer retention refers to the ability of a company to retain its existing customers over a given period. Measures that are appropriate for monitoring customer retention include the proportion of sales from existing customers, number of repeat purchases, and sales growth from customers using loyalty cards. These measures specifically focus on tracking the behavior of the company's existing customers over time and provide insights into the effectiveness of the company's retention strategies. Other measures such as market share and customer acquisition costs are not direct indicators of customer retention and may not be as relevant in monitoring this metric.

Which of the Following Set of Measures Are Appropriate in Monitoring