When calculating customer costs there are three levels of costs that must be considered―market level activities, customer level activities and order level activities.

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Quizplus · Accepted Answer

This statement is true. When calculating customer costs, it is important to consider the costs associated with market level activities (such as advertising and promotion), customer level activities (such as sales and service), and order level activities (such as processing and shipping). This helps to provide a more accurate picture of the total cost of serving each customer.

When Calculating Customer Costs There Are Three Levels of Costs