An entrepreneur wanted to sell washing machines with dryers in a tropical country. To his disappointment, he found that nobody wanted to buy his machines. He realized that the dry climate of the country contributed to his failure. People usually hung their washing out in the sun to dry. The lack of _____ was responsible for the failure of his product.

Question

Quizplus · Accepted Answer

The first consideration in developing a strategy around technological innovation is market potential. Many innovations are stimulated by external demand for new goods and services.

An Entrepreneur Wanted to Sell Washing Machines with Dryers in a Tropical