Scenario C. Consider this scenario: Jay, the CEO of Cardinal Trucking, sends a memo to his Vice Presidents regarding new procedures for succession planning in their company. The Vice Presidents each meet informally, in pairs, to discuss the new procedures. When the procedures are announced to the other employees, they form feedback teams. These teams each draft memos providing feedback to the Vice Presidents and CEO regarding the advantages, disadvantages and potential problems with the new procedures.
-The original memo sent by the CEO is an example of
A)downward communication.
B)upward communication.
C)horizontal communication.
D)management by objectives.
E)vertical communication.

Question

Quizplus · Accepted Answer

The memo sent by the CEO to his Vice Presidents is an example of downward communication, as it flows from the top management to the lower-level employees.