Scenario C. Consider this scenario: Jay, the CEO of Cardinal Trucking, sends a memo to his Vice Presidents regarding new procedures for succession planning in their company. The Vice Presidents each meet informally, in pairs, to discuss the new procedures. When the procedures are announced to the other employees, they form feedback teams. These teams each draft memos providing feedback to the Vice Presidents and CEO regarding the advantages, disadvantages and potential problems with the new procedures.
-The meetings held by the Vice Presidents to discuss the contents of the memo from the CEO are examples of
A)downward communication.
B)upward communication.
C)horizontal communication.
D)management by objectives.
E)vertical communication.

Question

Quizplus · Accepted Answer

The meetings held by the Vice Presidents to discuss the new procedures are an example of horizontal communication because they are communicating with each other at the same level in the organizational hierarchy. Downward communication is when information is being passed down from higher levels to lower levels, while upward communication is when information is being passed up from lower levels to higher levels. Management by objectives is a goal-setting process, which is not related to the scenario. Vertical communication is a general term that includes both downward and upward communication.