When people have problems in business-to-business e-commerce, they tend to behave competitively and defensively rather than collaboratively.

Question

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This is because businesses are often focused on their own interests and goals, and may be hesitant to share information or resources with their competitors. They may also fear losing control or compromising their proprietary information. However, there are also examples of successful collaborative efforts in B2B e-commerce, such as industry standards and joint ventures.

When People Have Problems in Business-To-Business E-Commerce, They Tend to Behave