The BCG matrix is not a substitute for management judgment; it helps managers of businesses evaluate their strategy alternatives.

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The BCG matrix is a strategic tool that helps managers evaluate their business units or products, but it is not a substitute for management judgment. The matrix provides a framework for analyzing a company's portfolio of products or business units based on market growth and market share, but it is up to the management team to interpret and apply the results to make strategic decisions.

The BCG Matrix Is Not a Substitute for Management Judgment;