Hot Pizza, a chain of full service pizzerias, periodically compares the quality of its food and service with its competitors in order to continually improve its performance. This corporate strategy is known as:
A) brainstorming.
B) diversification.
C) benchmarking.
D) vertical integration.
E) horizontal integration.

Question

Quizplus · Accepted Answer

Benchmarking is the process of assessing how well one company's basic functions and skills compare with those of another company or set of companies. The goal of benchmarking is to thoroughly understand the "best practices" of other firms and to undertake actions to achieve better performance and lower costs.

Hot Pizza, a Chain of Full Service Pizzerias, Periodically Compares