The O'Brien Corporation is evaluating the purchase of a small firm which manufactures doodads, a product involving advanced technology. Doodads are expected to revolutionize the home construction industry. The firm to be purchased has only a minor share of this growing market, but the market is expected to grow rapidly. In which of the following categories of business in the BCG matrix would this firm be placed?
A) Cash cows
B) Stars
C) Spinoffs
D) Question marks
E) Dogs

Question

Quizplus · Accepted Answer

Question marks are high-growth, weak-competitive position businesses that require substantial investment to improve their position, or else they should be divested.

The O'Brien Corporation Is Evaluating the Purchase of a Small