The immediate environment surrounding a firm including suppliers, customers, and rivals is known as _____.

Name: The immediate environment surrounding a firm including suppliers, customers, and rivals is known as _____.
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Question

Quizplus · Accepted Answer

Each organization also functions in a closer, more immediate competitive environment, consisting of rivalry among existing competitors and the threat of new entrants, the threat of substitute and complementary products, and the bargaining power of suppliers and buyers.

The Immediate Environment Surrounding a Firm Including Suppliers, Customers, and Rivals