The CEO is meeting with his top managers to determine how best to compete successfully in the company's market. This group is developing the company's ________.
A) strategy
B) competitive advantage
C) strengths and weaknesses
D) opportunities and threats

Question

Quizplus · Accepted Answer

The group of top managers is discussing how to compete successfully in the company's market, which is essentially the development of the company's strategy. Option B, competitive advantage, refers to the unique advantage a company has over its competitors, while options C and D, strengths and weaknesses, and opportunities and threats, are part of a company's analysis of its internal and external environment, respectively, which is a component of strategy development but not the whole process.

The CEO Is Meeting with His Top Managers to Determine