A ________ describes the rationale of how a company is going to make money.
A) mission statement
B) business model
C) SWOT analysis
D) core competency

Question

Quizplus · Accepted Answer

A business model is a plan that outlines how a company will generate revenue and profits. It clarifies the company's target audience, sources of revenue, cost structure, and value proposition. A mission statement defines a company's purpose and primary objectives, a SWOT analysis assesses the company's strengths, weaknesses, opportunities, and threats, and a core competency outlines the company's unique strengths and capabilities. However, none of these specifically describe how the company plans to make money.

A ________ Describes the Rationale of How a Company Is