The CEO and his top managers have asked themselves two important questions: a. do customers value what the company is providing; and b. can the company make money doing that? This group is developing a ________.
A) strategy
B) competitive advantage
C) business model
D) BCG matrix

Question

Quizplus · Accepted Answer

The questions being asked by the CEO and top managers suggest that they are developing a business model, which is a framework for how a company creates and delivers value to its customers while also generating revenue. The other options - strategy, competitive advantage, and BCG matrix - are all related to business planning and analysis, but do not capture the specific focus on customer value and profitability implied by the questions being asked.

The CEO and His Top Managers Have Asked Themselves Two