Managers perform an external analysis so that they know about ________.
A) the firm's basic beliefs and ethical priorities
B) what the competition is doing
C) what vendors want
D) their organization's core competencies

Question

Quizplus · Accepted Answer

Managers perform an external analysis to understand what the competition is doing, which helps them identify opportunities and threats to their organization's success. External analysis involves examining the industry structure, market trends, customer needs, and competitor behavior. It can also involve studying the political, economic, social, and technological factors that affect the business environment.

Managers Perform an External Analysis So That They Know About