A(n) ________ strategy determines what businesses a company is in or wants to be in, and what it wants to do with those businesses.
A) competitive
B) functional
C) operating
D) corporate

Question

Quizplus · Accepted Answer

A corporate strategy is concerned with the overall scope and direction of a company. It involves making decisions about what businesses to be in, how to allocate resources between them, and how to manage the portfolio of businesses to create value for the company as a whole. Competitve strategy is focused on how to compete in a specific market or industry, functional strategy is focused on how to manage specific functions or activities within a company, and operating strategy is focused on how to manage specific operations or processes within a company.

A(n) ________ Strategy Determines What Businesses a Company Is in or Wants