Joe's Hardware bought Moe's hardware on the other side of town. This is an example of ________.
A) backward integration
B) forward integration
C) lateral integration
D) horizontal integration

Question

Quizplus · Accepted Answer

This is an example of horizontal integration as Joe's Hardware acquired another hardware store on the same level of the supply chain. Backward integration would involve acquiring a supplier, while forward integration involves acquiring a distributor or retailer. Lateral integration is not a commonly used term in business integration.

Joe's Hardware Bought Moe's Hardware on the Other Side of Town