The tobacco market in the United States has stagnated but Altria has a 50% share of it. According to the BCG Matrix, Altria is a ________.

Name: The tobacco market in the United States has stagnated but Altria has a 50% share of it. According to the BCG Matrix, Altria is a ________.
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Question

Quizplus · Accepted Answer

Altria's 50% share of a stagnant tobacco market indicates that it is a cash cow, meaning it has a high market share in a low-growth market, generating significant amounts of cash with minimal investment.

The Tobacco Market in the United States Has Stagnated but Altria